1. Online retail is about large retailers bringing the online buying process through pick-up in retailers to delivery directly to the door. Ecommerce just operates mostly on the Internet where you can search, carry out purchases and buy anything in one location. Ecommerce has no shops to market its goods, but online retail has shops to offer its items. 2. Branding is a process where a business speaks on its own and what truly matters to the company. Branding includes, labels, quotations, styles and individuals. Branding is a must as it offers the customer confidence that the commodity they offer is nice or poor depending on personal interaction of the product.